Opportunity vs opportunism
Success in business is often the result of spotting an opportunity before someone else does. But it is important to recognise the difference between opportunity and opportunism.
It’s not just a matter of semantics because every potential avenue of business that beckons is not the right opportunity. It is a genuine business opportunity only for a brand that can leverage it over the long term. That depends on the fit between what the brand stands for — its core — and the contours and characteristics of the potential business. Read on» » » »
