Did you know proper keyword research can help you predict shifts in demand on Amazon well before they happen? Being one of the many, many Amazon affiliates, seeing into the future certainly puts you on the front foot. You also get to make a tidy profit, and rank better than other affiliates at the same time.
You’ll be able to respond to changes in demand and provide your customers with products before they know they need them. Let’s see how keyword research can help you uncover shifts in demand.
Looking Through a Crystal Ball
Search engines have evolved so much that they now understand the intent behind a search. For instance, Google understands the intent behind a query when a searcher enters the words “in” or “near”. Most of the times a searcher enters either of these words in a search query, Google knows the user wants directions to a location, and serves up relevant results.
You might be wondering how does searcher intent tie into keywords and shifts in the market. Since the search engine possesses tremendous understanding of the intent behind most queries, the search engine can make a decision of what search results to return depending on the popularity of, let’s say a product.
The search engine knows that a user who is looking for the best blender, for instance, might benefit from blender comparison content. That means the results returned near the top of the SERPs have lots of blender reviews because the search engine wants to provide the user with information to help him or her find the best blender.
When the search engine realizes that the results are no longer useful for any number of reasons, for instance the reviews feature old blender models, the search engine might not list the results.
Instead, it looks for fresher information on the best blenders in the market. If you have an article talking about the best blenders in 2017 for example, chances are that your web page will rank higher than web pages on the best blenders in 2015.
While that is a contrived example, such behaviors in search engines can point to a shift in the market. For example, if a search engine starts showing results on a particular blender whenever users search for the best blender (let’s use our contrived example some more), then it is likely the results are influenced by the searcher intent, which ties directly to the changes in market demand.
A search engine might return Acme Blender for every query related to the best blenders. When you notice that, you immediately know there’s something about Acme Blenders, and you can change the content on your site to incorporate Acme Blenders in your reviews.
However, you’d still be playing catch up. Updating your content to reflect the market changes you saw on SERPs is a knee-jerk reaction. However, using Keyword Inspector, you can know about market changes well before search engines confirm it.
The suite of tools gives you data on what keywords are popular in your niche, what customers are shopping for, and how they are typing in queries on Amazon. Armed with the data, you can sleuth for signs of market shifts and adapt your affiliate website well before other people pick up on the shifts.